Communication: Sports Media and Analytics

Are you passionate about sports and storytelling? Do you dream of being part of the action and sharing the excitement of the game with millions of fans around the world? In today's hyper-connected world, the sports industry demands dynamic communicators who can capture attention, analyze performance, and expertly craft compelling narratives across traditional and digital platforms.

Our Sports Media and Analytics program is a game plan to turn that passion into a career. We'll equip you with the technical skills, sharp thinking and industry knowledge you need to become a leading voice in this exciting field.

Ready to Learn What the Pros Use?

In our classrooms, you'll get hands-on with the skills that drive engaging content and shape sports narratives every day. From producing live games to digging into crucial performance data, you'll learn:

• Producing & Broadcasting Live Sports: Learn exactly how to produce and broadcast live sports events, from being behind the camera for a big game to running the soundboard for a radio broadcast, giving fans an immersive experience.
• Sports Reporting & Journalism: Become a skilled storyteller. Learn how to investigate, conduct compelling interviews and write engaging sports stories and reports that grab headlines across all kinds of media.
• Sports Content Creation: Develop the expertise to create compelling content that skyrockets fan engagement, amplifies team messages and builds vibrant online communities.
• Short-Form Storytelling: Master dynamic short-form video and audio content, perfectly capturing key moments and narratives that go viral in a world of quick takes.
• Audience Analytics & Engagement: Learn to analyze and interpret audience data—like social media metrics, viewership numbers and website traffic—to understand how fans engage with content. This empowers you to make data-driven decisions on what content to create next, when to share it and what stories truly resonate.
• Athlete & Event Content Development: Beyond the game itself, develop diverse content surrounding athletes and sports events, from in-depth player profiles to thrilling game recaps.

Through our state-of-the-art facilities and real-world partnerships with local and regional sports organizations, you'll put your knowledge into practice from day one. This hands-on experience and the professional connections you'll make seamlessly transform your classroom learning into real-world career success.